|
Let
Us Do Your Selling
Designed
by: Ann Edwards, Brennen
Elementary
GRADE
LEVEL: Fifth
SUBJECT: Language Arts
1)
CORE CURRICULUM OBJECTIVE: Read
to distinguish between valid/faulty generalizations;
fact and opinion
2)
OVERVIEW: Students will be presented
several types of propaganda techniques, will use ads
(magazine, newspaper, billboards, and commercials) to
identify propaganda techniques, and will create a book
cover/book jacket using propaganda techniques.
3)
FOCUS/ESSENTIAL QUESTION(S): How can
we read to tell the difference between fact and
opinion? What is the difference between valid and
faulty generalizations?
4)
TIME FRAME: Four hours
5)
RESOURCES/MATERIALS: Magazines:
Sports Illustrated for Kids (any issues) National
Geographic for Kids (any issue) Newspaper Drawing
paper Computer (optional) Microsoft Word (optional)
Internet billboards Books (use the media specialists
suggestions or books covered in grade 5 reading
series)
6)
CULMINATING ASSESSMENT: Students will
design a book jacket that uses at least 3 propaganda
techniques, which persuade a student to read the book.
Students will be able to identify the techniques which
they have used in their book jackets and which fellow
classmates have used in their book jacket.
Propaganda
Book Jacket Rubric
Criteria Quality
Book
jacket
appearance |
Neat,
Colorful |
Neat,
Sloppy copy |
No
color |
Propaganda
techniques used |
Used
three techniques |
Used
two techniques |
Used
no techniques |
Does
book cover
persuade others
to want to read
the book |
Interesting
cover using creativity |
Poor
text on jacket but illustration peaks
curiosity |
Boring
jacket |
Can
student
distinguish between
fact and opinion |
Shown
any ad, student can determine fact or opinion |
Student
unsure of fact or opinion |
Student
doesn't know what fact or opinion means |
| Oral
Presentation |
Loud,
interesting, thorough |
Enough
details but not loud or exciting |
Boring,
doesn't attempt to gain audience attention |
Propaganda Book Peer Grading
| |
Not
Done |
OK |
Excellent |
| Speaking
Voice clear and loud enough |
|
|
|
| Excitement
for jacket shown |
|
|
|
| Jacket
was neat, not messy, colorful and creative |
|
|
|
| Explanation
of propaganda technique used |
|
|
|
| Were
you persuaded to read the book? |
|
|
|
1 = Not Done 3 = OK
5 = Excellent
7) INSTRUCTIONAL ACTIVITIES:
Review
the novels, plays, poems, etc. that have been read by
the language arts class.
Discuss
what is the difference between fact and opinion
statements. Use several examples, which model fact and
opinion statements about the novels, which have been
read. Use several magazine or newspaper ads to
identify fact and opinion statements.
Introduce
propaganda techniques, which are commonly used in
advertising. (Ego-trip, testimonials, the bandwagon
appeal, faulty use of statistics, exaggeration,
omitting pertinent facts, name dropping, choice of
words). Use several ads to identify these techniques.
Discuss how these techniques help to persuade a
customer to buy a product. Have students identify
which techniques they find to be most effective on
them and explain why.
Pass
out magazines. Have students select 3 ads and identify
the techniques that are used in the ad.
Using
a book cover or book jacket, discuss what information
is found on them and what propaganda techniques are
used. Assign students to plan a rough draft of a book
cover or book jacket of a novel, which they have read.
Students
will edit and revise their rough drafts.
Students
will create the final draft of their book covers/book
jackets. Students who have access to a computer can
apply their knowledge of using clip art, designing
borders, and using a word processing program to create
their book covers/book jackets.
When
book covers/book jackets are completed the students
will share the finished product. After a student has
shown his product to the class. he is to pause to
allow his classmates to independently identify the
techniques which they observed in the book jacket.
Then the student tells the class what techniques he
has used in the book jacket. The teacher can use this
activity to assess the students' ability to identify
propaganda techniques and to apply propaganda
techniques. Students will work in groups of 4-5 to
review a magazine ad and determine as a group if ad is
fact or opinion and what propaganda technique
advertiser used. The group should decide if they would
purchase the item and tell why. |
